NOT WHAT I EXPECTED
I got in touch with Phoenix TalentX Branding because I struggled with hiring for my 8-year old eCommerce home decor and rugs business, knowing she is one of the best globally in employer branding.
What I did not expect was that she conducted a clarity session for me as an entrepreneur.
Instead of jumping straight into how to get the best hires, Amandeep started with helping me flesh out where I want the business to head, rediscover my inner passion and calling, and vital questions that transformed the way I led the business, my family and my personal life.
I would liken the experience with Phoenix to a holistic health solution. Amandeep's approach addresses the entire health of the founder and the organization, not merely eliminating a single talent brand ailment.
By the time we got to employer branding, the depth of Amandeep's insights allowed us to collaborate in crafting LinkedIn strategies and messages that are clear and authentic. I usually don't enjoy posting jobs as I find the typical method so contrived.
The people I have hired since implementing her employer brand strategy -- and most importantly her empowering sessions -- are very much aligned to our brand's DNA, a feat I almost gave up on.
A gamechanger for the future of our company!